Would you believe finding a full-sized washing sink inside a cosmetics store? A major highlight of any Busan travel itinerary in Nampo-dong is the newly opened Olive Young Nampo Town. Since its opening, it has quickly become one of the top shopping destinations in the area. What makes this venue particularly special is the dedicated Wash Zone, where visitors can test body scrubs and cleansers with real running water instead of just dabbing them on skin. As the second-largest store in Korea right after the flagship Myeongdong branch, each floor offers unique interactive experiences.
Floor Guide to Olive Young Nampo Town in Busan
Because each floor specializes in distinct product categories, reviewing the floor guide at the main entrance helps you navigate efficiently. Notably, the store attracts a large number of international travelers alongside local shoppers. Beyond K-beauty products, it offers various local snack corners, making it a vibrant space to experience modern Korean lifestyle culture.
1st Floor: Starting with Popular K-Beauty Essentials
The first floor sets the tone for the entire Olive Young Nampo Town experience.
This floor houses the K-Favorite zone featuring Korea’s top-trending products, exclusive Olive Young merchandise, and the main checkout counters.
Reflecting the high volume of tourists in the Nampo-dong shopping district, bestselling items and bundled value sets are prominently displayed for quick and easy selection.
It is a great level to browse current trends rather than searching for specific niche items. However, the first floor is also the most crowded due to the incoming flow of shoppers and checkout queues. Instead of filling your basket immediately, it is much easier to explore floors 2 through 4 first and return to the 1st floor at the end to make your final purchases.
2nd Floor: Color Fit & Interactive Makeup Testing
Heading up to the 2nd floor, the atmosphere becomes vibrant and colorful. Makeup, fragrances, Luxe Edit items, and beauty tools spread across a spacious layout, with a central testing station dedicated to comparing color cosmetics.
Eye-catching displays like the pink-themed Pocket Beauty station and the Hapa Kristin color contact lens section make popular photo spots for visitors.
The standout feature on this level is the Skin Scan Color Fit zone. By standing in front of a smart camera screen and following on-screen prompts, visitors can analyze their skin tone and receive recommendations for matching makeup shades. While commonly referred to as a personal color test, Olive Young officially names this service Skin Color Diagnosis.
Since lip tints and blushes often look different on the face than on display shelves, narrowing down suitable color families first adds great practical value. Even if you do not plan to buy immediately, interactive features like this can easily keep you engaged on the 2nd floor.
3rd Floor: Hands-On Testing and K-Food Corner
The 3rd floor offers surprising variety. Beyond hair care, body care, health supplements, and lifestyle items, it features a fully functional sink area.
This Wash Zone allows customers to test hand cleansers, body washes, and body scrubs directly with running water. Unlike traditional stores where you only sample scents on the back of your hand, here you can evaluate lather consistency, texture after rinsing, and lingering scents.
On the same level, the K-Food section resembles a curated mini grocery market.
Snacks, beverages, and gift items are organized neatly by color. During the visit, a Nongshim K-Snack Tour pop-up and free tasting station were actively running, drawing strong interest from international shoppers with featured drumstick-shaped and bakery-themed snacks.
Visitors can also access a specialized scalp diagnosis service via Skin Scan on the 3rd floor. With beauty products, snacks, and interactive zones mixed together, this floor provides plenty of entertainment for groups and families.
4th Floor: Skincare and Advanced Dermo-Cosmetics
The 4th floor focuses heavily on skincare solutions and dermo-cosmetics. An extensive wall designated as the Mask Library displays a vast assortment of sheet masks categorized clearly by skin concern.
The main attraction here is the Skin Scan for Face station. This personalized 15-minute consultation uses professional diagnostic equipment and beauty consultants to evaluate skin condition and suggest tailored routines. Visitors can register on-site for a waiting list and receive a mobile notification when it is their turn.
Please note that consultation hours run from 12:30 PM to 8:00 PM (with a rest period from 2:30 PM to 3:40 PM). Because consultation times differ from general store operating hours, registering at the 4th floor kiosk right upon arrival is recommended.
Adjacent to the consultation space, the Beauty Device Zone lets customers handle high-tech beauty devices directly to compare size, weight, and grip. Testing premium gadgets in person makes decision-making much easier. As the first non-capital location to introduce these skin diagnostic services, the 4th floor stands out as the core highlights of this location.
Store Scale and Key Visitor Information
Olive Young Nampo Town expanded and relocated to its current building on August 28, 2026. Spanning four floors over approximately 900 pyeong (approx. 32,000 sq ft), it is the largest Olive Young store outside the Seoul Metropolitan Area and the second largest nationwide after Central Myeongdong Town (approx. 950 pyeong).
The exterior features a modern gray facade accented with colorful geometric patterns, making it easy to spot. Large ceiling and wall mirrors create an open atmosphere inside across all levels.
Store Details:
– Address: 40 BIFF Gwangjang-ro, Jung-gu, Busan
– Operating Hours: 10:00 – 22:30
– Store Scale: 1st to 4th Floor, approx. 900 pyeong
– Key Services: Store Pickup, Smart Returns, Skin Type / Scalp / Skin Color Diagnosis
– Public Transit: 1-minute walk toward BIFF Square from Exit 7 of Jagalchi Station (Busan Metro Line 1)
Tips for Efficiently Exploring the Store
If you plan to explore every level of Olive Young Nampo Town, the recommended route is taking the elevator straight up to the 4th floor and walking down floor by floor. If you want skin counseling, sign up for the waiting list on the 4th floor first before browsing masks or beauty tools.
Afterward, head down to the 3rd floor for scalp diagnosis and the Wash Zone, continue to the 2nd floor for makeup shade matching at Color Fit, and complete your journey on the 1st floor by picking up popular K-beauty items before paying.
Because the store is expansive, snapping a quick photo of the floor guide at the entrance helps avoid retracing your steps. Weekends right after opening hours tend to see higher crowds at checkout counters and interactive stations. Visiting on weekday mornings offers a far more relaxed experience. Note that pop-up events and free tasting stations vary depending on the season.
What Makes Olive Young Nampo Town Special?
A visit to Olive Young Nampo Town feels less like quick retail shopping and more like an interactive beauty playground. Testing body scrubs with water, diagnosing your skin tone, and trying local snacks turns shopping into a full experience.
While standard retail stores focus on quick transactions, this flagship location turns product selection into an enjoyable journey. The massive scale is impressive, but the variety of hands-on activities is what truly leaves a lasting impression.
It serves as an excellent indoor travel option in Nampo-dong to escape summer heat or rainy weather while exploring local beauty trends.
Its location connects seamlessly with popular sightseeing spots like BIFF Square, Gukje Market, and Jagalchi Market. When planning your Busan sightseeing route, make sure to visit all four floors of Olive Young Nampo Town to get the complete experience.